Wednesday, August 31, 2011

2011 SS Mercedes-Benz NY Fashion Week

Russell Simmons and JF on Last Year's NY Fashion Week

New Façade and Lobby Will Give Lincoln Center A Sleek and Modern Feel
In just a couple weeks Mercedes-Benz Fashion Week will take over New York City as thousands of fashion insiders gather to see the newest collections of over 95 designers. To mark its one year anniversary at Lincoln Center, Mercedes-Benz Fashion Week will debut a new façade as well as numerous upgrades throughout the venue.
The grand entrance will see a new façade that will offer versatility for seasons to come. Along with a sleeker, sexier look, the façade will also have the potential to integrate digital multimedia, offering designers and sponsors the opportunity for optimum exposure. “We decided to evolve the design this season as we continually make improvements to the facility.  We’re excited about the new more modern look of the façade, which juxtaposes itself against the more traditional architecture of Lincoln Center, as well as the flexibility it will provide over the next couple of seasons to explore digital integration and other technology driven enhancements,” said Peter Levy, SVP Managing Director, IMG Fashion Worldwide.
In addition, the Lobby tent will also see numerous enhancements. Lighting panels will be brought down to create a more intimate feel and clear panels will be installed that will allow for more natural light throughout. The layout of the lobby has also been modified to better allow guests to enjoy sponsor activations, including the debuts of the 2012 Mercedes-Benz C63 AMG Coupe and SLS AMG Roadster.
The Spring 2012 Collections will feature Nicholas K, Porter Grey, BCBGMAXAZRIA, Richard Chai, Supima, Tadashi Shoji, Candela, EMERSON, Project Runway, Electric Feathers, Luca Luca, General Idea, Rebecca Taylor, Mara Hoffman, Helen Yarmak, Tommy Hilfiger Men’s, Nicole Miller, Joy Cioci, Concept Korea, Cynthia Rowley, Academy of Art University, Falguni & Shane Peacock, Ruffian, Lacoste, Pink Tartan, Jill Stuart, Son Jung Wan, ADAM, Vivienne Tam, Farah Angsana, Honor, Charlotte Ronson, Monique Lhuillier, Rafael Cennamo, Eva Minge, Venexiana, Katya Leonovich, Lela Rose, Derek Lam, DKNY, Tracy Reese, L.A.M.B., Diane von Furstenberg, Jen Kao, Y-3, GUiSHEM,  Custo Barcelona, Tommy Hilfiger, Timo Weiland, Jenny Packham, Callula Lillibelle, Carolina Herrera, Carlos Miele, Rebecca Minkoff, pamella roland, Donna Karan New York, VLOV - QingQing Wu, Yeohlee, Norman Ambrose, Betsey Johnson, Jad Ghandour, Perry Ellis, Michael Angel, Tory Burch, J.Crew, Badgley Mischka, Vera Wang, Zang Toi, Diesel Black Gold, Bibhu Mohapatra, Hervé Léger by Max Azria, Argentine Designers, IMPROVD, Tibi, Narciso Rodriguez, Malan Breton, Norma Kamali, Rochambeau, Michael Kors, Nanette Lepore, J. Mendel, Nomia, Chado Ralph Rucci, Milly by Michelle Smith, Shamask, Anna Sui, Juan Carlos Obando, Elie Tahari, b Michael AMERICA, Ralph Lauren, Guli, Sergio Davila, Calvin Klein Collection, Naeem Khan, MADE IN AFRICA: by ARISE MAGAZINE, and Elene Cassis.
Mercedes-Benz Fashion Week is the premier fashion event in North America and at the forefront of fashion events globally. Each September and February industry experts make their way to Lincoln Center to see what’s in store for the following fashion season. Mercedes-Benz Fashion Week is home to leading designers who travel from across the world to show their collections alongside the most important American designers working in the industry, including designers from Argentina, Canada, China, England, Guatemala, Korea, Lebanon, Peru, Uruguay, Venezuela and Russia.
Title sponsor Mercedes-Benz is joined by DHL, American Express®, Maybelline New York, TRESemmé, W Hotels Worldwide, Fiber One® Bars, ideeli, FIJI Water and AriZona Beverages as well as the following media outlets: The New York Times, Women's Wear Daily and Getty Images.
Mercedes-Benz Fashion Week is an IMG event.
The Spring 2012 Collections will take place September 8th-15th, 2011.
Press and Industry Registration is now open at
Official schedule is available at
For more information please visit us online at
Follow us on Twitter @mbfashionweek and on the Mercedes-Benz Fashion Week Facebook!
Andrew Serrano
IMG Fashion